Adam Brock

~/australia/melbourne

I never save anything for the swim back.

Startup

After a decade of working as a designer and developer in digital agencies, I left behind my full time job as a senior developer in December 2019 to found my first self-funded startup.

The mission is to reduce the distance between design and production closer to zero by building design automation tools that are 10x simpler and 1000x faster than the "best practices".

Talks

I've given a few talks on my thoughts about the future of design and development, including

• [2026] There Is No Org Chart
• [2023] Take the Pink Pill (why Best Practices™ are dead ends)
• [2020] Building a startup (in a pandemic)
• [2018] Insanely Inevitable
• [2018] Life After Sketch – Featuring The Notorious F.I.G.
• [2018] Building eDMs 70x faster with reverse science-fiction and Kanye Wes(s)t

AI Ops — Melbourne Meetup

In 2026, I started AI Ops — Melbourne Meetup, the most --dangerously-skip-permissions meetup in Melbourne. You can check it out at aiops.lol (no doomers allowed)