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Why has American pop culture stagnated?

By Noah Smith

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Total length: 8:16
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In one sentence

If American pop culture is stagnating, its deepest causes are technological: new distribution systems reward familiar, instantly consumable material, while mature artistic formats have mined much of their easiest novelty. Technology has also weakened artistic communities that once acted as gatekeepers and encouraged creators to innovate for one another.

Overview

Smith begins cautiously: cultural-decline complaints are perennial, subjective, and often fueled by nostalgia. Still, he sees evidence of stagnation in mass consumption—more franchises, sequels, remakes, old songs, and established brands. Television is a partial counterexample: long-form series have recently offered more novelty than movies, perhaps because the format has more room for plot and characterization.

His main framework is technological determinism. Technology expands or constrains the space of possible cultural production, while markets determine which possibilities reach large audiences. Smartphones and algorithmic feeds therefore do not merely distract people; they create demand for short, repetitive, easily consumed content, and creators adapt to those incentives.

A second explanation is exhaustion. Genres and formats contain finite—or at least practically limited—creative possibilities. Alternative rock’s accessible “low-hanging fruit,” for example, may have been heavily explored by millions of musicians. As a field fills up, new works remain possible but feel increasingly close to existing ones. The solution is format migration: move from rock to electronic music, or from film to television.

Smith also considers the optimistic view that culture has not declined but moved into TikTok, podcasts, games, memes, online personalities, and “vibe”-based forms. He grants that these can be genuinely inventive, while noting that critics may lack the concepts to recognize them. Yet he is sympathetic to David Marx’s distinction between entertainment and art: art deliberately tests conventions, whereas entertainment can succeed by applying proven formulas.

Finally, Smith argues that digital platforms have disintermediated artistic communities. Previously, artists

Core ideas

Treat “stagnation” as a qualified claim

There is no objective measure of cultural novelty, and older generations routinely believe culture peaked in their youth. Smith nevertheless thinks the pattern is real in several mass-market domains, especially movies and music.

Technology shapes both demand and supply

Technology determines what audiences can easily consume and what creators can efficiently produce. Algorithmic feeds encourage short-form repetition; distribution systems reward material that can quickly capture attention.

Creative fields can exhaust their low-hanging fruit

A genre’s accessible combinations may be explored rapidly by large numbers of participants. Later innovations are still possible but increasingly resemble earlier works, making novelty feel incremental rather than revolutionary.

Format matters

Movies impose tighter limits on plot and characterization than television. Smith suggests film may have exhausted more of its practical novelty, while long-form TV remained comparatively open during its recent creative boom.

New culture may be escaping old categories

TikTok comedy, memes, games, podcasts, social-media personalities, mood boards, and online “vibes” may represent new art forms rather than cultural emptiness. The difficulty is distinguishing genuine formal innovation from abundant mediocrity.

Entertainment and avant-garde art have different goals

Entertainment aims primarily to attract and satisfy a broad audience; avant-garde art tries to challenge conventions and impress or provoke other artists. More entertainment does not automatically mean less creativity, but fewer artists pursuing formal novelty could reduce cultural progress.

Gatekeeping once supplied peer review

Before digital platforms, publishers, studios, and other institutions often relied on artistic reputation as a proxy for commercial potential. To be discovered, creators had incentives to impress artistic peers before reaching mass audiences.

Viral distribution bypasses artistic communities

Online creators can now upload work directly and test it with audiences. This is more open and efficient, but commercially motivated creators no longer need to develop within communities that reward experimentation and peer recognition.

Practical takeaways

Caveats and counterpoints

Questions worth revisiting

Return to this when…

Return when thinking about cultural nostalgia, the effects of smartphones and recommendation algorithms, why movies may feel more repetitive than television, or how open digital platforms trade away peer-based artistic development for speed and reach.

References

  1. Original Why has American pop culture stagnated?