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Against the protection of stocking frames

By Ethan Marcotte

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Total length: 6:58
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In one sentence

Treating “AI” as a failed technology is more analytically useful than treating it as an inevitable innovation. LLMs routinely fail to deliver promised value, yet remain widespread because capital, competitive anxiety, and institutions use them to weaken worker power and normalize compliance.

Overview

Marcotte begins by deliberately rejecting the usual language of AI progress. Calling LLMs a failure does not deny that particular uses can be helpful; it places those uses against what he sees as the technology’s dominant pattern: unreliable performance combined with substantial harm.

His case has several parts. As products, LLMs have not delivered the sweeping benefits promised by vendors. Users often dislike AI features, distrust companies that impose them, and receive systems that produce inconsistent or undesirable results. The costs are not incidental: environmental damage, copyright violations, potential real-world deaths, and the exploitation of underpaid, traumatized labor are built into the system.

The apparent contradiction is that AI remains ubiquitous. Marcotte interprets this not as evidence of success but as evidence of artificial support: investment capital, government contracts, and organizations’ fear of falling behind keep deploying a technology that would not exist at its current scale on demonstrated merit alone.

The concluding shift is political rather than technical. AI’s practical value, he argues, often lies less in improving products or productivity than in changing workplace relations—pressuring employees to comply, weakening collective power, and making managerial decisions appear technologically necessary.

Core ideas

Failure is a useful category

Calling LLMs a failure is not the same as claiming they never work. It distinguishes valuable exceptions from the technology’s broader tendency toward unreliable outputs, inflated promises, and harmful deployment.

Product failure is separate from social success

AI can fail as a useful, sustainable product while succeeding as an instrument of extraction, speculation, surveillance, and institutional power. Its continued visibility therefore does not prove consumer or social value.

Costs belong in the evaluation

A system should not be judged only by what it produces. Training and deployment involve energy and environmental burdens, unauthorized use of creative work, exploitative labor, and possible physical harms. These costs make mediocre output especially indefensible.

Adoption is being subsidized

The technology’s ubiquity may reflect investment, public contracts, and competitive panic rather than organic demand. “Everyone else is doing it” becomes a reason for adoption even when pilots and products do not perform well.

The workplace is the key site of analysis

Marcotte’s strongest claim is that AI adoption can function as a social mechanism: it imposes top-down change, demands employee compliance, and weakens worker bargaining power while presenting those political choices as neutral technological progress.

The title invokes Luddite history

“Stocking frames” recalls the machinery targeted by nineteenth-century textile workers. The reference reframes resistance to AI: opposition need not mean hostility to every machine, but can mean resisting technologies deployed to dispossess workers and protect owners’ power.

Practical takeaways

Caveats and counterpoints

Questions worth revisiting

Return to this when…

Return to this essay when an organization presents AI adoption as inevitable, when a product’s popularity is being confused with value, or when a debate about technical capability needs to be reframed around labor power, ownership, and deployment costs.

References

  1. zines.dair-institute.org
  2. Against the protection of stocking frames – Conffab
  3. zines.dair-institute.org
  4. leefeagin.com
  5. reillyspitzfaden.com
  6. buttondown.com
  7. webdirections.org
  8. diff.blog
  9. sidebar.io
  10. jeffbridgforth.com
  11. jaredigital.com
  12. bsky.app